July 2nd 2020

Kering Eyewear and dunhill form new partnership to further develop dunhill Eyewear

ering Eyewear and dunhill are pleased to announce their partnership for the design, development, production and worldwide distribution of dunhill sunglasses and prescription frames.
The agreement follows the previous 5-year partnership between dunhill and De Rigo, which will conclude this year.

The first release under this exclusive partnership will be the new dunhill Spring/Summer 2021 collection,
which will include a tailored offering for the Asian market with a key focus on Japan.
The new collection will be distributed from January 2021.
With this important addition to its portfolio, Kering Eyewear continues to strengthen its leadership in the high-end eyewear segment, capitalizing on dunhill’s longstanding history in luxury and lifestyle.

Founded in London in 1893, dunhill maintains the values of craftsmanship, tailoring and quality, while leading a discreet revolution in ready to wear and accessories, through the new vision of Creative Director, Mark Weston and CEO, Andrew Maag. The expression of the diversity of British culture, the quest for technical excellence and the continuous commitment to research and experimentation earned the brand the award of “British Luxury Brand of the Year” at the 2019 Walpole British Luxury Awards.

“We are extremely proud of our new partnership with dunhill, an authentic design-driven brand with flawless sophistication”, said Roberto Vedovotto, Kering Eyewear’s President and CEO. “I am confident that our
relaunch strategy will lead dunhill to establish itself as the most recognizable British luxury brand in the eyewear segment, strengthening its presence in the Asia-Pacific region while exploring new opportunities in high-growth markets. This new synergy is also particularly valued as it once again and once more reinforces Kering Eyewear’s alliance with the Richemont Group”.

“We are grateful to De Rigo for 5 years of brilliant partnership that enabled us to elevate our eyewear business alongside the new direction of the brand”, commented Andrew Maag, CEO of dunhill. “We are now excited to be working with Kering Eyewear, a leader in the luxury eyewear business, on the launch of a brand new dunhill Eyewear collection. We look forward to creating an incredible strategic partnership and building a success story with them”.

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