See with optimism
A campaign by Ezra Petronio with Felice Noordhoff and Mao Xiaoxing
Directed by Ezra Petronio, the new Chloé Eyewear Campaign for Spring Summer 2021 is a pure expression of optimism and togetherness, attitude and freedom – a view from the eyes of contemporary women.
These are women who embrace their possibilities while finding strength in communion, through shared hopes and inspirations, with a joyful feel for the present and a bright vision of the future.
Intimate portraits of modern femininity become a statement of elevated grace and natural elegance as the season’s contemplative gaze reflects on the beauty of self and of the world at large.
A series of portraits and a short film introduce two new additions to the eyewear collection: Demi sunglasses defined by clip-on elements featuring a unique game of changing geometries and colours; and Irene optical frames that stand out for their tailored silhouette with metal retro volumes.