See with optimism
A campaign by Mario Sorrenti
with Fernanda Ly and Rachel Connor
Directed by Mario Sorrenti, the new Chloé Eyewear campaign for Summer 2021 is an alluring expression of the “See with Optimism” concept unveiled in the previous seasonal campaign: an uplifting revelation uniting all women in a shared vision of strength and freedom.
The Italian master of fashion photography lends his distinct use of colour and light to an intimate narrative in which Chloé’s fluid forms and delicate shades are imbued with modern femininity, elegance and grace.
Contemporary women appear liberated and confident, spontaneous and sophisticated. Their beauty emerges from a luminous and natural attitude, an air of ease and effortlessness that makes them walk with joy through the streets of the world.
The signature Gemma sunglass styles featured in Chloé’s SS21 fashion show are presented through a series of portraits, a short film set in New York, and exclusive behind-the-scenes images.
Their butterfly shape features a soft geometric frame crafted from lightweight metal that is embellished with a stained-glass effect and finished with glowing accents of colour.