June 22nd 2021

Digital Retail Concept: An Immersive Look Into Kering Eyewear Brands

Since its creation in 2014, Kering Eyewear has dedicated its efforts to developing its brand portfolio and to unleashing each brand’s full potential in the eyewear segment, in the most imaginative and sustainable manner.

To further develop the business potential of the category, Kering Eyewear unveils its Digital Retail Concept: a unique retail environment enhanced by the power of digital.

In the concept, dedicated digital screens provide branded videos that can be updated and animated in real-time: in one click, the entire look of a store can change, from a multi-brand layout to a single brand takeover. It is the “power of digital”: digital can create a unique and entertaining shopping experience in a timeframe that would have been unthinkable using traditional visibility tools.

To represent luxury at ease, digital screens are incorporated in tailored design fixtures, made with the finest materials, providing a fascinating backdrop for the Kering Eyewear Collections.

The ambition of the Digital Retail Concept is to create a state-of-the-art presentation platform for Kering Eyewear’s luxury brands, to elevate consumers’ in-store experience using an advanced digital approach and to engage customers and sales associates with tailormade needs.

Until now, Kering Eyewear has opened the doors to its all-new digital multi-brand concept stores globally, starting from the China Duty Free Group at Haitang Bay to several key travelling destinations, such as the Lagardere Hainan Tourism Duty Free Shopping Complex and the Nanjing Lukou International Airport T1, the TimesDF and DFS at the Haikou Mission Hills Duty Free Complex and the T Galleria by DFS, Macau, the City of Dreams and the Atlantis Bahamas Resort.

The tool will be also implemented soon in selected locations at the most prestigious shopping destinations worldwide.

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