Kering Eyewear opens a new subsidiary in Central Eastern Europe
Kering Eyewear’s long-term investment strategy to develop its business in the Eastern Europe region continues with Europe, confirming the opening of a new subsidiary in Central Eastern its strong confidence in the region’s potential.
Following the inauguration of its subsidiary in Croatia last February, Kering Eyewear will now further expand in the Eastern Europe region with a new branch in the Czech Republic.
The new office will be located in Brno, a city in the southeast of Czechia.
The operations will allow Kering Eyewear to have a firsthand presence in the area, as well as a better integration with its local commercial partners, directly overseeing its distribution chain while being closer to its clients and improving the service provided.
As the ultimate luxury player, the Company aims at maintaining top-tier placement and quality, while further deploying its marketing strategy within the area.