Kering Eyewear expands the Blue & Beyond project
Kering Eyewear’s Blue & Beyond project further expands its pragmatic vision and exclusive offer by taking a step forward in the direction of optimized comfort, high-end style and advanced technology.
Introduced for the first time in the luxury eyewear segment, Blue & Beyond features iconic frames equipped with quality double-benefit lenses that are specifically conceived to improve visual comfort both indoors and outdoors.
Since its launch in May 2021, the project has received instant favor from the global market leading to the integration of two new brands and the development of new color options with a clear base.
The double benefit of the product derives from the pioneering combination of distinctive styles with smart lenses characterized by a blue light filtering treatment with photochromic technology, which reduces the impact of high-energy light from laptops and digital devices, while also protecting the eyes by darkening when exposed to sunlight.
The curated assortment of blue light and photochromic UV protection glasses, originally including best-seller frames by Gucci, Saint Laurent and Montblanc, will now also feature selected styles from the Chloé and Dunhill eyewear collections to meet global consumers’ different tastes and expectations.
Moreover, the color palette will offer new clear-to-dark options infused with a variety of natural and urban shades.