Our Journey

More about our journey

Our Journey

Launched in 2014 by Kering and a group of managers led by Roberto Vedovotto, Kering Eyewear was created to develop in-house eyewear expertise for Kering’s Luxury and Jewellery brands.



Kering Eyewear’s journey started, completely from scratch, at the end of 2014. A very small team with a big vision: to change the world of Frames and Sunglasses by creating the first Luxury company in the Eyewear industry.


Official Launch

In June 2015, Kering Eyewear officially launched its first collection, “Collezione 1”, presenting it to the market in the exclusive setting of Palazzo Grassi in Venice. It was an extraordinary event for an extraordinary company.


Gucci Launch

Gucci, one of the world’s most desirable fashion houses, joined Kering Eyewear’s portfolio in 2016. Creative teams worked closely to deliver a collection that fully represents the brand and matches perfectly its DNA, supporting Gucci in its mission of reinventing a wholly modern approach to fashion.


Cartier Launch

In 2017, the Kering Group and Compagnie Financière Richemont signed a Strategic Partnership for the development of Maison Cartier’s Eyewear category.
Kering Eyewear celebrated the addition of Maison Cartier, one of the most iconic brands in the whole Luxury industry, to its portfolio with an exclusive event at Petit Palais in Paris.


Balenciaga Launch

Balenciaga, the most authentic and innovative brands in the fashion industry, finally joined Kering Eyewear’s portfolio in 2018. The brand’s strong creativity will add substantial value to Kering Eyewear’s already outstanding portfolio of luxury brands.
Balenciaga Eyewear collection is available through a highly selective distribution network from January 2019.


Montblanc Launch

Montblanc and Kering Eyewear announced their partnership in 2018.
The two partners will work hand-in-hand to further establish Montblanc in the Eyewear segment, with a renewed focus on refined design, performance and the creation of iconic pieces.