Collection ‘Ekolu, “three” in Hawaiian, embraces innovation, color, and heritage - Maui Jim, as an outdoor Brand, continues to inspire a renewed experience of color in the outdoor world. With this collection the outdoor enthusiast, whether a nature lover, experience seeker or open-air athlete, discovers a seamless blend of fashion and function in user-driven designs fit for their next adventure

As a brand of Hawaiian origins, Maui Jim is guided by an appreciation of nature. The Brand continues its mission to revolutionize the visual experience with cutting-edge PolarizedPlus2 technology featured in every pair of sunglasses, to protect against harsh UV rays while revealing the brilliance of the Island. To uphold a longstanding tradition, every style in Collection ‘Ekolu carries a Hawaiian name and showcases the brand’s iconic codes. These signature elements - the Wavy Pattern, evocative of the ebb and flow of the ocean, the Hawaiian Native Pattern, replicated from intricate geometric motifs of traditional textiles, and the Slash, reminiscent of the dynamic nature of the Maui Jim script logo - weave in a celebration of natural beauty