Puma unveils the new 2022 eyewear campaign starring football pitch heroes Marc Bartra and Ludmila da Silva
The new PUMA Eyewear Campaign for 2022 injects the brand’s athletic passion and relentless energy into an exclusive video and images featuring Spanish footballer Marc Bartra, from Real Betis club, and Atlético Madrid’s Brazilian striker Ludmila da Silva.
Shot in Spain, through iconic venues including the futuristic architecture of the Metropol Parasol in Sevilla, the campaign combines an active boost and fun vibes to create an immersive outdoor setting under a blue sky loaded with optimism and confidence.
With their inspired and authentic personality, the two athletes play and pose for the camera embodying a cool contemporary attitude that fully reflects PUMA’s vibrant soul and dynamic design approach.
Sports mood and urban style fuse in a powerful sequence of changing angles and perspectives, rooftop scenes and streams of natural sunlight that enhance PUMA’s frames while conveying the winning character of those who always aim for the top with strength and self-motivation.
Marc Bartra champions the EVOSTRIPE wraparound sunnies and the 360° rectangular optical frame crafted with resilient materials, technical details and signature motifs for a versatile on the move look.
Ludmila wears the PUMA Power round sunglasses and cat-eye optical silhouette featuring the emblematic 3D Formstrip pattern and the logo lettering as meaningful symbols of the great achievements and moments of joy we can reach when we push ourselves constantly forward and ahead, on and off the field.